Understand your Instagram audience like never before
Track your Instagram marketing campaigns and optimize influencer collaboration. Monitor competitors and know your audience - down to the last follower.
How it works
Choose any two Instagram accounts
Monitor your competitors, optimize your influencer marketing campaigns, or just understand your audience better.
Analyze their followers
Just sit back and relax while Overlaps analyzes every single follower for both selected accounts.
Get a detailed Overlap report
You will get a detailed report with all overlapping followers. Export your data in minutes.
Top Use Cases
By analyzing your Overlap results before and after a specific Influencer campaign, you can know exactly what percentage of their audience decided to follow your account.
When working with influencers, it’s common for them to share the same demographic. If you know precisely how much their followers overlap, you can optimize your Influencer Marketing for reach (low overlap) or for engagement (high overlap).
Typically, brand awareness is measured in surveys and generic insights such as reach and impressions. With a quick Overlap campaign, you will know exactly how many of your followers also follow your competitors.
The most engaged Instagram users are typically those who follow a specific niche and know what they want from the App. Your competitors are bound to share an overlap of these highly engaged followers that would make a perfect target for your future marketing efforts. Find out exactly who they are with a quick Overlap campaign.
YOUR AUDIENCE KNOWS WHAT THEY LIKE. DO YOU?
Get an exceptionally detailed look at your Instagram audience, one overlap at a time.
Data is everything
Overlaps is a fully cloud-based Software specialized for analyzing Instagram follower behavior trends. Get all the data you need to really understand your audience. With Overlaps you can:
- Create a new comparison campaign in just a few clicks
- Easily organize and re-run campaigns
- Leverage our detailed reporting feature
- Make data-driven decisions for your marketing strategy
- Export your data as soon as the campaign is complete
Frequently Asked Questions
Overlaps work on any public Instagram account. You do not need to log in or have access to the account in any way. We have a strong commitment to privacy and only use publicly available data for your analysis.
You do not need to share your Instagram password in order to use Overlaps. We are a market research tool first and foremost.
We support Card payments and Wire transfers. If you have something else in mind, don’t hesitate to reach out to our team, we are always happy to talk.
Not at all. Overlaps are charged only when you start a new campaign, no contracts required.
Our prices are calculated individually for every Overlap campaign depending on various factors like account size, re-run rate etc. Our dashboard always clearly states the price before you launch a campaign.
Overlaps exclusively uses publicly available data to compile our reports. Everything we analyze is readily available for the average Instagram user.